Minnie Mouse and Daisy Duck Join F1 Academy in New Disney Partnership
Disney is expanding its partnership with Formula 1 by bringing Minnie Mouse and Daisy Duck into F1 Academy, the racing series focused on developing the next generation of female drivers. The collaboration will include new merchandise, fan experiences, and original content for fans around the world.
Disney Expands Its Formula 1 Campaign
Earlier this year, Disney launched its global “Fuel the Magic” campaign with Formula 1. Now the company is continuing that effort with a new collaboration with F1 Academy, which will begin in May.
The announcement came from Tasia Filippatos, President of Disney Consumer Products. She said the project will introduce Minnie Mouse and Daisy Duck to the racing series through exclusive products, live character appearances at races, and digital content for fans.
F1 Academy has grown quickly in popularity as it enters its fourth season, attracting attention from both fans and major brands. Recently, beauty retailer Sephora also announced a partnership that will bring special activations and experiences to race weekends during the 2026 season.
Celebrating Confidence and Friendship
The collaboration focuses on themes of confidence, individuality, and friendship—values that both Disney and F1 Academy want to highlight.
Minnie Mouse and Daisy Duck will appear in merchandise collections, fan experiences, and online content connected to the series. Disney says the characters were chosen because their long-standing friendship reflects the idea of women supporting women, which fits closely with F1 Academy’s mission.
Filippatos explained that Disney’s partnership with Formula 1 has already created excitement with fans worldwide.
“Our collaboration with Formula 1 sparked a cultural moment with fans around the world,” Filippatos said. “Expanding into F1 Academy opens an exciting new chapter. With Minnie Mouse and Daisy Duck leading the way, we’re celebrating confidence, friendship, and individuality while connecting Disney storytelling with a sport that empowers the next generation of female athletes.”
Supporting the Next Generation of Drivers
Susie Wolff, Managing Director of F1 Academy, also shared that the partnership helps promote opportunity and visibility for women in motorsport.
By bringing together entertainment and racing, the collaboration hopes to inspire future drivers, fans, and leaders in the sport.
A Growing Moment for F1 Academy
The Disney announcement comes at a time when F1 Academy is gaining major momentum. Partnerships with all 11 Formula 1 teams, along with brands like Disney and Sephora, show that the series is becoming an important platform for culture, entertainment, and storytelling—not just racing.
The Disney x F1 Academy collaboration will launch this spring. Fans can expect exclusive merchandise, character appearances at events, and new digital content tied to the racing series.
More details and product announcements are expected in the coming weeks.
For F1 Academy, the partnership marks another step in the series’ rapid growth. For Disney, it strengthens the company’s connection with Formula 1 as the sport continues to expand beyond the racetrack.
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